Title: Intertraffic Amsterdam
Date: 20 of March til 23 of March 2018
Location: RAI Amsterdam
On 20th of March LogiMobi visited the Intertraffic Amsterdam, a leading trade fair for infrastructure, traffic management, smart mobility, safety and parking. This year the Intertraffic renewed itself. Additional to the traditional B2B and B2G fair, a congress program for knowledge sharing and the ITSUP startup event were invented. The congress program took place in three on-floor theatres in the hall for smart mobility called „Intertraffic Community Hub“.
Intertraffic Community Hub and Knowledge Sessions
The knowledge sessions in the theaters showed a wide range of topics.
Regarding the topic Mobility as a Service, Ralph de Jong explained their MaaS-System Whim in Helsinki, which offers three products for customer. A pay as you go fare, a monthly fare and an unlimited tariff to use also taxi and sharing services for free.
At #ITAdam18 @ralph_de_jong from @WhimHQ describes their Mobility as a Service System in #helsinki with pay-as-you-go, month, and unlimited tariffs. He also shows the @maas_global initiative and his work to support #MaaS in #benelux with the local companies like @NS_online pic.twitter.com/8qnaYSYy08
— LogiMobi Events (@LogiMobiEvents) 20. März 2018
Parking as a Service was also a trending topic and was presented by a college of WPS. In his presentation he emphasized to keep up the pace as a company with the changing customer behaviour.
The leading topic of autonomous driving was for example a part of the presentation of Sascha Westermann from Hamburg. He explained the ITS Strategy and showed what Hamburg will do til 2021 when they host the ITS Worldcongress. Amongst others they will establish a 4 km test track of autonomous driving vehicles in the Hafencity (Projectname HEAT).
The fair took place in Amsterdam so naturally also the Smart Mobility in the Amsterdam Metropolitan Area (AMA) was shown. The AMA will grow in the next decades as one of the most important economic areas in Europe and therefore needs smart mobility solutions to help move people and goods faster, cleaner and easier. They focus their work on four fields: Data, Vehicle technology, mobility as a service, physical and digital infrastructure.
You can find a selection of presentations on the Intertraffic website.
ITSUP brought the Startups to the Intertraffic
The ITSUP startup event during Intertraffic Amsterdam 2018 saw 46 global startups demonstrate their solutions, motivations and drive. Moreover, the ITSUP Arena challenges made the most of the ingenuity and motivation on show. Over three days and across three contemporary challenges, fifteen solutions were proposed and six collaborations emerged.
At the theatre of ITSUP also some panel discussions were held. One panel discussion for example was organised by the European Innovation Partnerships on Smart Cities and Communities (EIP-SCC). The EIP-SCC is an initiative supported by the EU bringing together cities, industries, SMEs, banks, research and other smart city actors. One of their six action clusters is called sustainable urban mobility. In this cluster different actions like New Mobility Services (NMS) and Urban Air Mobility (UAM) are stated and worked on. Through this clusters and actions the initiative helps startups and support innovation. In the panel discussion several startups which cooperate with EIP-SCC shared their motivation and idea to make European cities smarter.
For example the e.Go Mobile AG which build electric vehicles. Their first success story is the Streetscouter for Deutsche Post which was build already multiple thousand times and is used nowadays frequently for last mile logistics as well as mail in Germany.
Many interesting startups showed their ideas on small booths at ITSUP, for example shotl, a Ridesharing App which conveys several passengers with similar destinations in one single vehicle. The ridesharing market is one of the next big things to start MaaS and seamless mobility. I talked with Darian Heim, Business developer at shotl about their upcoming projects in european cities.
The ITSUP startup event was first introduced under the wings of Intertraffic Amsterdam 2018 but will be integrated in more Intertraffic events across the globe.
Here you can see the official ITSUP after video:
Intertraffic Innovation Award
The Intertraffic Innovation Award 2018 overall winner – and category winner for Smart Mobility – was the ParkNow Group, formerly known as the Parkmobile Group, with its ParkNow in-dash parking payments in partnership with BMW’s On-Street Parking Information (OSPI) system. The jury was particularly impressed with the level of system integration into the dashboard of the vehicle, doing away with the need for running separate smartphone apps – a point that was judged not only to improve efficiency and convenience but also, importantly, safety.
An overview of all category winners is published on the Intertraffic website .
The fair beat their own records
On this year’s Intertraffic Amsterdam close to 900 companies from 49 countries exhibited, and over the four event days a record grand total of 32,317 visitors from 138 countries worldwide were counted. For the content programme, nearly 8,000 check ins were made for 79 sessions in total.
In all halls there were interesting companies and products to see, like hardware to make roads safer and software to organize transportation. Small startups and companies like 2getthere, which build and operate autonomous transport system, were there as well as big companies like swarco, which provide solutions for urban infrastructure and traffic flow.
A very interesting booth was the one from SmartwayZNL, a collaboration of south Netherlands transportation companies, governmental organisation and other stakeholders. They informed about their projects including smart and intelligent motorways for the autonomous era. To network and get deep information about a topic fair visitors, like me, could have a seat in an old DAF33.
Interesting and funny networking idea at #ITAdam18 @SmartwayZNL does spontaneous #smartmobility blind dates in a old DAF33 where you get in contact with colleagues & get to know their projects in south Netherlands They also support the @ITS_Congresses in Eindhoven in 2019 #ontour pic.twitter.com/PqN8f5pBYx
— LogiMobi Events (@LogiMobiEvents) 20. März 2018
In this official video you can gain some impressions of the fair.
More Videos from Intertraffic here.
The next Intertraffic in Amsterdam will take place in 2020 and will be Intertraffic Amsterdam’s 25th anniversary edition.